Family
Kedia family
From Nawalgarh, in the Shekhawati region
One of six Marwari business families the cited source records as produced by Nawalgarh, in Jhunjhunu district, Rajasthan.
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Why this is listed
“Chirawa and Nawalgarh (today towns in modern-day Jhunjhunu district of Rajasthan) have for some reason historically produced the largest concentration of prominent Marwari business families. The Dalmias, for example, are from Chirawa itself, while the Birlas are from Pilani, a distance of 17 kilometres. Nawalgarh, which produced the Goenkas, Khaitans, Poddars, Kedias, Ganeriwalas and Murarkas, is only 60 kilometres away. The Singhanias, Bajajs, Mittals, Ruias and Sarafs hail from other nearby towns and villages.”
Marwaris' unique talent for business comes from one quality. It's called 'baniya buddhi'